Singer, actress and ultimate natural beauty Kimberley Walsh was today unveiled as the face of the new Ready to Glow campaign.
The campaign set up by beauty giants E45, Clearasil, Veet, Scholl and Optrex is the first of its kind and is working to convince women that they do not need invasive treatments or a plethora of beauty professionals at their side to look great every day.
Kimberley’s stripped-back and bare-faced beauty is on show in a series of stunning, never seen before photographs and behind the scenes film. She comments: “I am proud to be part of Ready to Glow, like many woman I’ve had my own body hang-ups in the past but I’m passionate about helping or supporting other women to feel confident in their own skin and celebrating natural beauty.”
New research has found that the over two thirds of women say that the little everyday beauty preparations, like moisturising, give them more confidence than makeup.
Kimberley added: “Covering over the cracks with make-up and fake tan doesn’t always make us look or feel better – I always feel more confident and beautiful by doing the body basics before I step out.”
The gorgeous star, who is known for her clear, fresh skin and ‘real’ approach to her appearance comments: “Having fresh, clear looking skin requires a daily cleansing routine. I wash my face every morning and always remove any make-up before I go to bed.”
Kimberley, who invited cameras behind the scenes to watch her get ready, comments: “When you’ve got your glow, you feel confident, flawless and ready to take on whatever the day throws at you!”
Marketing Director of the campaign Jérôme Lemaire says: “We are thrilled to be working with Kimberley Walsh on Ready to Glow. She is the perfect fit for all five essential beauty brands which enable women to glow from top to toe at home and with no fuss. Kimberley is the ultimate girl-next-door – she is aspirational, yet women can relate to her.”