E45 launch new Derma Restore body lotion

Monday, 7 March 2011 2:13 PM

The Nation’s favourite moisturiser E45 has launched a new body lotion specifically designed for mature skin.

The E45 Endless Moisture Derma Restore lotion not only received a complete packaging revamp but the formula inside has been redesigned to include more natural ingredients to boost mature skin’s appearance in just three weeks.

For the first time, E45 has designed a product that is age specific, attacking the problem areas for women over the age of 45 with a new firming, nourishing and restoring formula.

After the age of 45, skin begins to change and becomes more dehydrated, losing its natural healthy glow and begins to sag as collagen and elastin stores deplete.

It’s these three problems that the new formula tackles head–on.

Containing glycerine, to lock in moisture and Poly Hydroxy Acid, which delivers all the skin smoothing and anti-ageing affects of AHAs, but without the irritation, the lotion works to drastically slow down any further signs of ageing and restores skin to its former healthier self.

The real hero ingredient is Nicotinamide, a form of vitamin B3 which has been proven to boost collagen production while soothing and locking in moisture for a just-moisturised look and feel all day long.

In a clinical study, 100 per cent of people surveyed said they had long lasting hydration and three out of four people said their skin was ‘more supple to the touch in just three weeks’.

Dr Tracey Mountford, skin expert with over 20 years experience said: “As bodies age, it’s important to take extra care with the products we apply to increasingly delicate skin, as it tends to become more fragile and increasingly drier as we get older,”

“I’m really excited about E45’s Endless Moisture Derma Restore, as it contains premium ingredients – without the hefty price tag – ensuring 24-hour just-moisturised skin with an enhanced natural glow!”

Available in stores now, £4.59 for 200ml. 

What we think:

E45 has always been one of my go-to products. If my skin was suffering, I knew E45 would fix it and fast. From dry skin, to sun burn to eczema - I knew it would work!

The new Endless Moisture Derma Restore formula has taken all the best bits of E45 and boosted its effectiveness, I couldn’t help drenching my skin in it after the gym, shower, before bed, it’s just so nourishing. And because of its affordability, I didn’t feel guilty soaking myself in it either. A teeny-tiny price tag for a product with wonder-results!
 

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